Ulrik Hogrebe
Design Director currently at
Examples of work
Stuff I made or was made under my direction
Overview
Senior Design Director at Updater, a start-up trying to revolutionize the moving business. Under my direction, we redesigned the core consumer product, all the B2B surfaces and established new brand guidelines and design system.
Updater
Overview
Senior Design Director at Updater, a start-up trying to revolutionize the moving business. Under my direction, we redesigned the core consumer product, all the B2B surfaces and established new brand guidelines and design system.
Dates:
Role:
Platforms:
R/GA
Overview
As a Group Creative Director I led teams working across both strategic and executional projects for clients across a variety of sectors: telecom, consumer goods and financial services.
Dates:
Role:
Clients
Jim Beam
Overview
As a Group Creative Director I led teams working across both strategic and executional projects for clients across a variety of sectors: telecom, consumer goods and financial services.
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Project
Store of the Future, Strategic Vision
Project
Concept sketches, Verizon Homepage
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WeWork
Overview
Built a team of ~13 product designers in charge of WeWork’s customer acquisition and growth ecosystem of products—including Wework. com and a suite of internal tools used by our sales and support staff.
Dates:
Role:
Key words:
inventory management, sales
enablement
Overview
Built a team of ~13 product designers in charge of WeWork’s customer acquisition and growth ecosystem of products—including Wework. com and a suite of internal tools used by our sales and support staff.
Project
New “Ray” design system
Project
Product detail pages
Project
Various strategic / UX / Research artifacts
Repeller
Overview
Redesign and rebrand of the ManRepeller site, building out a modern content and e-comm platform.
Dates:
Role:
Key words:
Overview
Redesign and rebrand of the ManRepeller site, building out a modern content and e-comm platform.
Frog Design
Overview
Led multidisciplinary teams in creating strategy and products for different clients in the retail, finance and cultural/entertainment space. Led and mentored 15 to 20 interaction designers, instituting best-practices, talent development and processes.
Dates:
Role:
IxD for New York.
Key words:
Overview
Led multidisciplinary teams in creating strategy and products for different clients in the retail, finance and cultural/entertainment space. Led and mentored 15 to 20 interaction designers, instituting best-practices, talent development and processes.
Project
BNY Mellon Wealth Portal
Project
BNY Mellon Wealth Portal & Website
Project
Dick’s Sporting Goods Store of the Future
Project
Dick’s Sporting Goods Connected Ecosystem
BBC News
Overview
Lead a team of 9-13 designers, working on BBC News' and World Service's responsive websites. My team was responsible for the UX of the site, as well as progressing and enhancing the sites with new functionality supporting the overall News strateg plus the development of internal tools to support the News editorial teams.
Dates:
Role:
News and World Service.
Key words:
internal tools
Overview
Lead a team of ~15 designers (21 at its peak), working on BBC News' and World Service's responsive websites. My team was responsible for the UX of the site, as well as progressing and enhancing the sites with new functionality enabling the overall News strategy plus the development of internal tools to support the News editorial teams.
Project
BBC Connected Stories
Tag-enabled story telling across the BBC
Project
BBC ‘Vivo’ Responsive and tag-enabled CMS system
Project
BBC News & World Service
Responsive re-design of all sites
CONTACT
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